Gracious and Happy Horizon join forces to further conquer the Netherlands
The Hague, March 3, 2022 — Gracious was looking for a strategic partner to grow faster. After an intensive search, gracious and Happy Horizon have found each other. One of the fastest growing agency groups in the Netherlands is expanding with full-service digital agency gracious to gain an even greater foothold in the Randstad and internationally. Gracious will further expand the Hub The Hague-Rotterdam under the wings of Happy Horizon. They will also become one of the catalysts for the group's internationalization.
Search for a Like-Minded Partner
"In 2021, Gracious developed a strategic plan to align with our motivation and ambitions. Our belief in our agency called for accelerating our growth, and we could no longer ignore that voice," says Zakaria Amlal, CEO & Co-founder of Gracious. He continues: "The goal of our strategic plan was to find a partner who shared our belief. After many conversations, we took stock and slightly deviated from our original strategy, deciding to join a group. We chose Happy Horizon. The shared ambitions, combined with their entrepreneurial vision, surprised us in the best way!"
"We quickly realized that we weren’t just aligned in our field. Their vision and mission go hand in hand with our growth plans. We are emotional people, and Happy Horizon embraces humanity. They want to give us the freedom to do what we’ve been doing well for 15 years, but on a larger scale. This will provide an even better platform for our employees and clients."
Future prospects
Walter van de Wege, CEO & Founder of Happy Horizon, smiles and nods in agreement as Zakaria shares his story. "We, in turn, were looking for an agency that is full-service at its core to build our The Hague-Rotterdam Hub. A company that adds value by working in a multidisciplinary way. A company with guts and a healthy dose of boldness. The ‘Haagse bluf’ (The Hague's swagger) combined with the 'Rotterdamse niet lullen maar poetsen’ (Rotterdam's no-nonsense attitude). And with Gracious, we’re not just getting that, but also creativity and innovation. Gracious will continue being Gracious, as it would be counterproductive to try to change such an enthusiastic team."
"Clients like Vogel’s, Oppo, Amac, Staff Capital, Media Markt, Karwei, Y-not, ANWB, Trunkrs, Warmteservice, and many more can now rely even more on the 'green heart' of Gracious. We’re proud to continue our rapid growth from 2021 by adding Gracious in 2022, expanding to a group of over 500 specialists. We're also thrilled that the entire Gracious management team is participating in the group, which shows great confidence in the future."
About gracious
Gracious is a full-service digital agency with roots in The Hague and Amsterdam. As a full-service digital agency, we have been creating synergy between design, development, and marketing for over 15 years. By combining these disciplines, we maximize results and drive growth. We call this "building awesome brands!"
gracious HQ
Laan van Waalhaven 460
2497 GR Den Haag
T. +31 (0)70 390 33 24
E. [email protected]
About Happy Horizon
Every company has a goal on the horizon. Greater impact for your business. More support for your social mission. Growth for your webshop. Whatever your goal is, creative digital agency Happy Horizon is happy to guide you on the journey to that point on the horizon. We believe that a pleasant journey is just as important as the destination. That’s the result everyone can be happy with!
Happy Horizon
Nieuwe Emmasingel 12–14
5611 AM Eindhoven
T. +31(0)40 304 00 70
E. [email protected]