Wegenwacht®

No matter what kind of breakdown you experience, with Wegenwacht® you are always assured of the best roadside assistance, wherever you are. With 900 roadside patrols ready to assist, ANWB ensures that you’re back on the road as quickly as possible. For 75 years, the trusted choice for help on the road.

Literally a birthday party in your mailbox

Unlike the original campaign, the focus of the new birthday campaign had to be on feeling and emotion.

This campaign needed to be incredibly personal and sincere and we more than succeeded; it has literally become a surprise party. From start to finish, recipients are taken along on a journey through their birthday celebration.

says Van Eijck-Bonefaas.

Recovered from your surprise party?